When I heard Certified Speaking Professional Brian Walter say “I like to marinate among other speakers”, I knew exactly what he meant, and understood his reasons for advocating the practice.
"Reading around" and "learning around", in fact, are my prescriptions for keeping blog post content fresh and engaging. When you learn snippets of O.P.W. (Other People's Wisdom), you enrich your own knowledge. But then, you curate that wisdom for others.
Think of a curator in an art museum. “The curator,” explains Wikipedia, “will make decisions regarding which objects to take, oversee their documentation, conduct research based on the collection and history that provides proper packaging and display of the art, sharing that research with the public.” In the process, the curator enhances both her own learning and that of museum visitors.
Quoting others in your SEO marketing blog adds value in and of itself – you’re aggregating resources for the benefit of your readers. Still, that’s hardly enough; as business blogging service providers, we need to add our own “spin” to the material based on our own business wisdom and expertise. By “marinating” your own ideas in others’ material, you never run out of fresh content to satisfy both search engines and searchers. Meanwhile, the readers get a double benefit.
Should business bloggers feel guilty for “regifting” content? Not in the least, provided we’ve properly attributed that content to its source, then adding our own thoughtful commentary. In fact, by marinating, then curating, we professional business bloggers demonstrate our own confidence.
“Content curation,” asserts fellow blogger Beth Kanter, “is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”
Marinated bloggers produce more and better content!