“The best way to find out if a school is a good match for your student and your family is to visit the school in person.” Great-Schools.org offers a list of questions to ask at the next open house:
Does this school have a particular educational philosophy or mission? For blogs to be effective, they must serve as positioning statements. The “visit” has to conclude with readers understanding exactly what your particular philosophy or mission is.
What is this school’s approach to student discipline and safety?
Prospects are always mentally posing the “What’s In It For Me?” questions.
What’s the benefit in this for ME? How will MY interests be protected and served if I choose to do business with you or become your client or patient? What will you do to keep me “safe” from risk?
What kinds of library resources are available for students?
Serving as a “go-to” source for online readers can be a great formula of success for
business bloggers. Readers could, in theory, have sought information from sources
more authoritative than your blog. Yet those same readers will be sure to appreciate that you’ve gone to the trouble of culling valuable nuggets from a variety of sources and helped them make sense of the information.
How do students get to school? Is free busing available?
Generally, online searchers want to find out what they’ll get if they buy and want to gain
perspective about how the pricing and the quality stacks up against the competition.
Online searchers who visit your business blog are very much like those parents at a school
open house. The parents are looking for the very best institution to help with their children’s
education. Online searchers arrive at your business blog needing to know how to find products
and services, how to do something, how to solve very specific problems.
Don’t wait for readers to pull out that list of prepared questions – your
blog content should address those questions ahead of time. That way, the answers will be
there waiting when visitors arrive!