Without the financial means to use a combination of paid search and organic content marketing through blogging and SEO, my clients may be playing the customer acquisition game with fewer pieces than their opponents. In fact, not being able to afford significant adword purchases (PPC or Pay per Click advertising), my Say It For You local business owner clients have to rely on organic search to attract eyeballs.
“Organic listings are essentially free,” notes RankExecutives.com. “With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic.”
How does organic marketing work? People trust that the first listings in Google are reputable companies, RankExecutives explains. “A hit from Google is much more valuable over a hit from an ad.” Most importantly, the authors add, the effects of SEO are permanent. They don’t suddenly stop if you stop paying for them.
“Sustainable success rarely comes overnight, regardless of your marketing technique of choice,” the ContentMarketing Institute cautions. “More likely, any gains will be the result of a slow, steady climb in the influence, visibility, credibility, and desirability of your business.”
Big or little, every business owner and manager needs to keep an eye on the correct “game board”. “Retweets, ‘likes’, and comments don’t matter to business objectives. Sales, revenues, and costs do,” Content Marketing Institute’s Jason Falls reminds marketers.
Scoring goals means staying in the game, and “content marketing success requires consistency and predictability,” ContentMarketing Institute insists. “The purpose of content marketing is to attract qualified prospects who might one day become customers”, writtent.com reminds business owners.
With thought leadership fast becoming a measure of content marketing success, says writtent.com, effective content creation is a combination of quality, originality, and using keyword research right.
Blog content marketing – a way to score goals for the little guy!