There are 45 reasons to blog.
Oh, yeah? Sez who?
Tatiani Liuberets’ Internet Marketing Blog can answer the “Sez who?” question; she’s collected stats from sites such as Hubspot, BlogHer, Sysomos, and InsideView, all attesting to the power of the blog. As a business blog writing trainer, I thought year-end might be a good time to pass along at least a few of those numbers, by way of encouraging the troops.
Blog content writers are trusted.
81% of U.S. online consumers trust information and advice from blogs. (BlogHer)
So, what about business-to-business blogging? Companies that blog have 97% more inbound links. ( Hubspot)
- 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.(TMG Custom Media)
Blog content works to market products and services.
37% of marketers say blogs are the most valuable type of content marketing. (Content Plus)
61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer)
78% of chief marketing officers think custom content is the future of marketing. (Hanley-Wood Business Media)
- 68% of consumers are likely to spend time reading content from a brand they are interested in. (The CMA)
It’s happening. Now.
- 128 million people in the US are blog readers (MyMarketingDept)
Sez I, there’s really only one reason to blog – you’re interested in getting a share of that!