This week’s Say It For You blog posts, including this one, have been inspired by an exercise book. I must confess that “Inches Off Your Tummy” has done double duty in the inspiration department, encouraging me to try all of the Jorge Cruise at-home exercises detailed in the book, but at the same time suggesting wonderful ways of organizing blog content writing.
Each chapter of Cruise’s book begins with an inspirational quote. I encourage freelance blog content writers and business owners alike to curate, meaning to gather OPW (Other People’s Wisdom) and share that with their readers, commenting on that material and relating it to their own topic. Cruise is trying to motivate his readers to develop a healthier lifestyle, and he increases the momentum by bringing in quotes from famous people. Some examples:
“The first step towards getting somewhere is to decide that you are not going to stay where you are.” (J.P. Morgan)
“They always say time changes things, but you actually have to change them yourself.” (Andy Warhol)
“You are never too old to set another goal or to dream a new dream.” (C.S. Lewis)
A second “formatting convention” that I liked in the “Inches Off Your Tummy” book is that, for each exercise, Cruise explains two different ways to modify that exercise: You can super-charge it, making it more challenging, or simplify it, (going slower or bending or stretching just halfway).
Not all of your blog visitors will share the same learning style, and not every blog post is going to hit the spot with every reader. Sharing with readers different ways your products and services can be used to solve their unique problems, you can can write with one audience in mind today, and appeal to another tomorrow or next week.
Show online searchers how they can supercharge or simplify what you have to offer to suit their own needs!