The proverb “There’s more than one way to skin a cat” certainly applies to blog content marketing.
Darren Rouse of Problogger.com, for example, lists no fewer than twenty types of posts, including instructional and informational posts, reviews, interviews, and case studies. Interestingly, Rouse mentions collation posts; the term describes many entries in this Say It For You blog, in which I gather content creation advice from others, presenting that helpful information to my readers.
Maurice of Tasklabels.com offers a combination of review and collation posts, in “The Essential List of 8 Productivity Blogs with Different Approaches to Efficiency”, compiling a list of experts in the time management field, explaining each author’s approach, and commenting on who might find that author a good source of advice.
I found two types of posts included on the Problogger list especially interesting and worth a try:
The blog writer looks ahead, predicting what new developments in their niche might occur over the next year.
These are ‘what-ifs”, about something that might happen in your field and what the implications would be if it did.
Some eight years ago, I examined the blogs of five companies that had been recognized on Forrester’s Top 15 Corporate Blogs list, noting the reasons reviewers had liked the way these companies presented their information. Favorable comments included these:
- “rarely blogs about their products, instead devoting their blog content writing t sharing advice about business….”
- “…blogs with a personal touch….”
- “…employees share insights on technology,, hiring, and consulting…”
- “…writes fun posts…”
- “…posts advice on understanding the market…”
Rex London singles out the Awkward Situations for Girls blog, calling it a “masterpiece” because the author “catalogues disasters, embarrassments, and truly awkward situations that she finds herself in on a fairly regular basis”. London’s choice brings out a point I believe every business owner and content writer ought to keep in mind: writing about past failures is important. True stories about mistakes and struggles are very humanizing, adding to the trust readers place in the people behind the business.
There’s certainly more than one way to “skin” a blog post!