“If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time?” asks Neil Patel of HubSpot.com.
We live in an age of visual culture, observes Jeff Bullas. In fact, Bullas points out, 10% of photos taken by humankind took place in the last 12 months, and photos are becoming “the universal language”!
Bullas lists a number of rather startling statistics to demonstrate the reason images and photos need to be part of any business’ marketing tactics:
- Articles with images get 94% more total views.
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results.
- In an online store, customers think the quality of a product’s image is more important than product-specific information and even more important than ratings and reviews.
Images need to have a purpose, though, as Neil Patel observes, and not be there merely as decoration or “filler”. Purposes include:
- Emphasizing a point
- Explaining a concept
- Showing personality
I teach content writers that, even though the words you use to tell the story are the most important part of blogging for business, visuals add interest and evoke emotion. Personally, I like “clip art”. Why? These commercial images aren’t original to my client’s business or practice and they don’t depict the actual products or the customers or colleagues of that business or practice. But what clip art does accomplish, I find, is capturing a concept, helping express the main idea that is articulated in the post.
When it comes to writing headlines, Neil Patel advises, focus on the 4 U’s: unique, ultra-specific, useful, or urgent. At Say It For You, we try to use images the same way, selecting one for each post that gives readers an idea of what to expect in the post. Wouldn’t you do that every single time? You bet!