Tag: long tail keywords

The Short Tale of Long-Tailing it in Blogging for Business

In the animal world, fellow Mensan Bob Truett pointed out, there are several purposes for tails, including: balance (as the animal climbs) temperature control (for cover in the cold, for fanning in the heat) defense (to swat enemies o social purposes (dogs wagging their tails) In the internet world, the concept of the “long tail” […]

A Business Blog By Any Other Name

Shakespeare’s Juliet asked “What’s in a name?”, and the playwright supplied an answer -“A rose by any other name would smell as sweet.” But would it? Do names matter? Each year, the Social Security Administration publishes a list of the most popular baby names. Ten years ago, for example, parents were naming their boys Aiden, […]

Blogging for Business With a Long Tail

  Keyword phrases come in two “sizes” – short tail and long tail, verticalresponse.com explains to adword buyers. Short tails consist of one or two words and, because people are likely to search those terms more often, they bring in more online traffic. Long tails typically consist of 3-5 words, targeting more specific searches. The […]

Contrarian Content: Go Ahead – Blog to Differ

Whatever the conventional wisdom is, Brute Squad coach Ariel Jackson begs to differ. “In order to progress, we need to stop automatically accepting conventional wisdom as dogma and train ourselves to explore nuances and identify new approaches,” Jackson says. There’s something very appealing and curiosity-stimulating about contrarian content, and, whether it’s business-to-business blog writing or […]

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