Tag: marketing to your target audience

12 Mar

Let’s Be Designerly in Our Blogging

DORIS Research, I learned in the Indianapolis Business Journal, uses design thinking to organize workplaces. As a blog content writer and trainer, I particularly liked two suggestions DORIS founder Samantha Julka offers for being “more designerly” 1.  “Spend time thinking about people. Think about how they would react or feel about the action you are making or the thing you are creating.” This statement reminds me of a statement I found in a West Bend […]

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29 Oct

She-Did-It-To-Work-For-You Blog Content Writing

  The full page ad in Employee Benefit News is a grabber, containing a photo of a young woman wearing a sweatshirt emblazoned with the dollar figure $67,928. “Why did she borrow that money for tuition?” the ad asks, offering the response “She did it to work for you”. “Every person who visits your site wants an experience worth their time. They want to know you understand their needs,” cautions Adobe Audience Manager. At Say […]

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10 Oct

Blog Boasting of the Right Kind

“High levels of confidence, even if unwarranted, can make people appear more attractive to potential collaborators,” A.M. Hammond writes in Psychology Today, explaining the importance of the way confidence is expressed. One tip about confidence offered by the American Marketing Association in Business Writing Tips for Professionals is relevant here: “Phrases like ‘We’re #1’, ‘We’re the leader in our field’, or ‘We provide the best service’ aren’t going to get you anywhere.” Ironically, a concern […]

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18 Jun

Start By Being on Their Side

In his 30-second “elevator speech” introducing himself at our InfoConnect2 networking meeting, fellow member Cody Lents shared something I think blog content writers need to hear. Most sales processes, Cody said, go as follows: Here’s what we have to offer…. Here’s how it works….. Here’s how it can help you…… What do you think?….. In contrast to that features/benefits model, Cody’s message to a prospect runs more like this: “I understand you have some problems […]

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13 Jun

Blog to Show Both Sides of an Issue

Are the oldest fossils really rocks? Is insomnia always dangerous? Is nervousness natural and healthy? Is eating potatoes as bad for teens as digital technology? These are just a few of the debatable topics covered in recent issues of both Psychology Today and Prevention Guide. But whether the topic of your own blog marketing efforts is health or geology, the blog content itself, I teach at Say It For You, needs to use opinion to […]

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