Tag: mythbusting in blogs

Blogging to Bust Myths and Build Trust

“Was the oldest woman a fraud?” asks Smithsonian.com, referring to French socialite Jeanne Calment, who appeared to be making history when she died in 1997 at the age of 122. (Later investigation revealed that Jeanne had actually died at the age of 59 in 1934. Her daughter had actually assumed Jeanne’s identity, later dying at […]

Please Stop Blogging the Same Story

“Please stop telling that same story,” Elizabeth Bernstein begs in the Life & Arts section of the Wall Street Journal. Storytelling is supposed to be a bonding experience, she says, because, when we share our personal narratives, we disclose something about our values, our history, and our outlook on life. But the bonding benefits of […]

The Pomelo Schema for Business Blogs

To make a profound idea compact, you’ve got to pack a lot of meaning into a little bit of messaging. Chip and Dan Heath wrote the book Made to Stick to help readers who have ideas to convey and who want to make sure their messages are understood and remembered (that they “stick”). Since, for us […]

Saint Patrick’s Blue Blog Content Writing

Okay, so you wore that green tie or green jacket on St. Patty’s day and had yourself a good time, but now, almost two weeks later, I think you might be ready for the truth. Several truths, actually. Since at Say It For You, I teach that mythbusting is one very legitimate and important function […]

Boxing Day Mythbusting for Bloggers

Discovered a mild case – or an epidemic – of counterproductive thinking when it comes to your industry or profession? Blog posts are the perfect medium for “mythbusting” to dispel that counterproductive thinking. Since our last Say It For You post (dealing with Santa’s red outfit and Rudolph the Red Nosed Reindeer), Boxing Day was […]

Christmas Marketing Mythbusting for Blog Content Writers

  What is it about the color red for Christmas? Well, Toppen af Danmark’s website lets us know… That song about Rudolph the Red-Nosed Reindeer?  Rudolph was actually the marketing brainchild of American advertising exec Robert May, who added a ninth reindeer to the front of Santa’s sleigh as part of a promotion for a […]

Why and Why-Not Blogging for Business

  Aliens would probably come to Earth in peace, quantum physicist Jim Al-Khalili assures readers in his book Aliens, proceeding to bust no fewer than five commonly held myths-from-the-movies about encounters with visitors from other planets. The author uses scientific knowledge to debunk each myth: Aliens will eat us. No, because, in order for them […]

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