How Much Do Your Blog Readers Actually Know About Your Company?


which of the two


Yet another great blog content idea sparked by the latest issue of Mental Floss magazine is a “Which of the Two….” quiz. Which product or brand has locations in more countries worldwide – a) McDonald’s or b) Burger King? Which is known for its brown delivery trucks and uniforms – FedEx or UPS? Which is licensed to the Hershey Company by Nestle – a) Kit Kat or b) Milky Way?

By adding interactive content to your blog, advises Kaleigh Moore of, you stand to make more impact and help your blog content stand out from the noise. Josh Haynam of goes a step further, telling marketers that the word “actually” is very compelling, posing a challenge from which readers won’t want to back down: How much do you actually know about….?” Interactive quizzes are huge lead magnets and have high conversion rates, Simply Amanda agrees.

At Say It For You, we look at trivia as components of a “toolbox” for blog content writers. Continually coming up with fresh content to inform, educate, and entertain readers is a pretty tall order for not only busy entrepreneurs and employees, but even for professional content writers. That’s exactly why I’m constantly on the prowl for blogging “foodstuff”, trivia that can be used to explain concepts, sharing with readers each of our clients’ unique point of view within their own profession or industry and within the community. The interactive quiz serves as a lead-in to sharing that kind of discussion.

“Which of the Two” quizzes can be used in business blogs to:

  • define basic terminology
  • compare one company or practice to others
  • demonstrate unique problem solutions
  • put matters into perspective, explaining why this business owner or practitioner has chosen to operate in a certain way

“Which-of-the-two” can be one way to challenge and engage blog visitors and to find out – just how much DO your readers know about your company and industry?