- Your (refers to something you own); you’re is a contraction of “you are”.
- It’s means “it is” – It’s cold outside. Its means belonging to it. Each toy should be put in its proper place.
- Affect is a verb meaning influence. The weather affects my mood. Effect is usually used as a noun meaning “result” – Cloudy weather has a depressive effect on me.
- Lose and loose are not true homonyms, and they are certainly not synonyms, yet too often I see one being used when the other would be correct. Your clothes might be too loose, but you certainly wouldn’t want to lose them accidentally.
- When someone praises us, we appreciate the compliment; a complement is something that matches well with something else, such as an armchair in a color that looks good next to your sofa.
- The principal in an organization or company is the most important person; a principle is fundamental truth or standard.
- There will be a lot to eat at their house tonight; they’re (they are) buying up all the hot dogs in town.
- We went to the park two nights in a row. Did you go, too?
No doubt about it – in blogging for business, grammar affects the effect!