Tag: selling through blogs

Bloggership – the Art of Getting Them to Want To

Dwight D. Eisenhower had a great definition for leadership: “Leadership is the art of getting someone else to do something you want done because he wants to do it.” Is it simply a matter of selling your product or service to prospective customers? After all, as Robert Louis Stevenson said, “Everyone lives by selling something.” […]

Selling 102 for Business Blog Content Writers

“Your ability to constructively attract and engage a customer in relevant dialogue requires a conversational style as well as substantive content,” cautions Jeff Thrull in his book Exceptional Selling. Thrull might have been offering advice to us blog content writers, I couldn’t help thinking.  What I like to call the “I/you conversational style” is precisely […]

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