Tag: Using numbers and statistics in blogging

Blog to Become the JND

It’s a term from the field of psychology, but the concept is one to which we blog content writers can certainly relate. The JND (just noticeable difference) is the minimum level of stimulation that is needed for a person to detect it, at least 50 percent of the time. For example, if you were asked […]

Odds-of Comparison Blogging for Business

“Odds of opioid death higher than car crash,” a recent Indianapolis Star headline read. Since, at Say It For You, I’m always alert for ways to approach creating original content for business owners’ and professional practitioners’ blogs, that headline caught my attention. One way to make business blog content impactful, I teach at Say It For You, […]

Let Me Count the Ways to Use Numbers in a Business Blog

“Use numerals to express numbers 10 and above, and use words to express numbers below 10,” Paige Jackson of the American Psychological Association reminds writers. Another writing guidance source, the Purdue OWL, has this to say: “Although usage varies, most people spell out numbers than can be expressed in one of two words and use […]

In-Command Business Blogging

Messages have two aspects, explains Elizabeth J. Natalle in Teaching Interpersonal Communication, the report aspect and the command aspect. Since we blog content writers are always looking to find the right tone to translate corporate message into people-to-people terms, I found Natalle’s explanation of the two categories very useful. I put the well-written article “50 […]

Basically, We Bought Their Car For Them

  At a recent study session for financial planners, Waypoint Residential’s Todd Patterson made it really easy for us in the audience to understand exactly how excellent a return Waypoint had managed to generate for its investors over the last two years. After comparing dollars invested and dollars realized, Patterson summed up the situation in […]

Blogging to Bolster Your Point of View

“Indiana is growing – but we can’t neglect transit as a quality of life and economic development priority,” Michael Huber CEO of the Indy Chamber and Steve Sullivan, CEO of MIBOR Realtor Association agree. Both are in favor of raising taxes in Marion County to improve transit  services.  Huber and Sullivan use several tactics to […]

For Checks and Blog Content, We Need Both Words and Numbers

When it comes to check writing, business humorist Todd Hunt learned the hard way, words trump numbers. The humiliation will live with him forever, he admits, but he learned something: The bank goes by the amount you write in words (on the line that says “Pay”), not the numerals you write in the box. What […]

A Business Blog Needs Words

“Blogging has become the best possible way to leverage your online presence and gain traction with Internet searches performed by your potential clients.”(No surprise there, but what I did find surprising is the source of the remark – none other than the National Association of Realtors!) The realtor website went on to repeat the modern […]

“Iffy” Blog Content Writing

        National Geographic Kids collects quirky, fun facts. I like the ones presented as “ifs”. I think we blog content writers could sometimes present business information in that same thought-provoking format.  The “If”, I find, is what puts each fact into perspective and makes readers curious to learn more. “If you continued […]

Blog Three Times the Potassium of a Banana

Dave Cook, fellow member in one of my early morning business networking groups, was telling us about a nutrition product he represents that’s made out of moringa leaves. Listening to him, I was sure he’s been reading my blog posts about putting statistics into perspective for readers. Moringa leaves, I learned, have 4x the calcium […]

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