“When we communicate, customers understand. And when they understand, they buy,” asserts humorist Todd Hunt. What’s your biggest challenge every day? Communication probably tops the list, because everybody messes it up — and we’re hilarious!
I was fortunate enough to meet Todd Hunt in person a few years ago at a National Speakers Association of Indiana meeting, and his monthly e-newsletter always contains wisdom I can share with Indiana blog content writers.
Grammarist.com explains one nicety of grammar that Todd Hunt talks about in his latest issue: Everyday is an adjective used to describe things that occur every day, or are ordinary or commonplace. In the two-word phrase “every day”, the adjective “every” modifies the noun “day”. For example, every day you eat breakfast. You brush your teeth every day. These are everyday activities. When you’re not sure which one to use, try replacing the word with “each day”. If that makes sense, you want the two-word form “every day”.
Todd Hunt explains the difference in a different way:
“Every day” answers the question “When?” Office hours are 9am-9pm every day.
“Everyday” answers the question “What kind?” The everyday low price is $10.99. What kind of pricing? Everyday.
The point of the discussion, as I explain when training newbie bloggers, is not to turn yourselves into grammar Nazis,, but to ensure that readers understand precisely what you meant to say. The goal for us content creators, after all, is to communicate so that customers understand.
We aim to make our everyday business blogwriting engaging – every day!