It’s the one lesson blog content writers can never afford to forget – the right words are our business blogging power tools. Sure, images (pictures, video clips, infographics) have power of their own. But never forget that, in blogging, words matter, as Jennifer Olney of bealeader.com points out. Words are art, Olney emphasizes, and, as bloggers, we must “convey our message in words so that we can be understood without distraction”.
“Blogging has become the best possible way to leverage your online presence and gain traction with Internet searches performed by your potential clients.”(No surprise there, but what I did find surprising is the source of the remark – none other than the National Association of Realtors!)
“Using powerful phrases – the right words – when you communicate gives you the confidence that you’re communicating your best…What you say can make all the difference in how your customers view you and your company,” says Renee Evenson in “Powerful Phrases for Effective Customer Service.” As blog content writers, we need to be conscious of the difference the right words can make in marketing our clients’ businesses or professional practices.
Customers and clients talk to each other. “Research generally supports the claim that WOM (word of mouth marketing) can be more influential than print sources,” An essential part of business blog marketing, I’m convinced, is “putting words in blog readers’ mouths”, helping them feel knowledgeable and in control in discussing the buying choices they’ve made with friends, neighbors and family.
“Building a successful word of mouth marketing machine is a dream for nearly every small business,” explains Chelsea Segal of Targetwise. “Word of mouth is about making your product and customer service so incredible that people can’t help but talk about it.” Segal advises combing through what’s being said about you on various social media channels. As blog content writers, we should look for congruence between the words customers use and the words we use to describe the product or service.
The words we use in our blog content, the words our clients use in talking to us and to others about us – it’s all about words. The right ones are our business blog marketing power tools!