If you’re a dentist, your website needs to build your brand,” Luke Hayes of Dental Marketing Solutions cautions. Hayes makes Australian dentists smile by designing websites with “visual impact and usability”. What do his websites aim to do? Here across the pond, we would do well to follow the list Hayes provides:
- Build patients’ confidence with info about your expertise
- Introduce practice staff and show the quality of service
- Educate patients by providing answer to all their questions
- Highlight main services and major benefits of your practice
- Incorporate images through to deliver the message visually
Websites, by definition, offer an overview of the practice or business, presenting the big picture. What blog posts do, then, is focus in detail, with emotional impact, on just one aspect of the business or practice.
When Hayes asks dentists, “Are you making these dental website mistakes?” the pointers he offers apply to blog pages as well:
- Is your phone number displayed prominently on the top right?
- Is your website modern and uncluttered?
- Is it easy to navigate and to find the relevant information?
- Is it responsive (able to be read on a mobile phone)?
“Your website (substitute blog page) is your best opportunity to attract and book a new patient. Make sure your site, Hayes advises:
- is primarily focused on patient (substitute customer/client/patron) needs
- is user-friendly
- provides all the important information about your practice
Blog marketers in Indiana can take quite a few tips from that dental web designer down under!