The Privilege of the Business Blogging Platform

If ever you’re tempted to become cavalier about the quality of your blog writing, just remember – it’s up to us professional content writers to counterbalance stuff such as this:

“So here’s an contra-growing old additionally anti-itchiness do-it-yourself solution which causes your body robust and as well as minimizes our itchies in icy temperatures, waterless local weather, ensure that it is a component of an article rewrites Christian louboutin men shoes craigs list program for sprouting younger and you wont amount to an prepare such as calf.”

(Can that be for real? Unfortunately, yes.  And a lot more like it is crowding our business blogging air space, too.)

As a corporate blogging trainer in Indianapolis, my favorite recommendation to business owners and to the freelance blog content writers they hire to help bring their message to their customers is something I learned from my sixth grade English teacher: “Autograph your work with excellence.”:

I confess that when I began to come across incomprehensible online content, my first “take” was that it must have been created by non-native speakers of the English language. Business owners or professional practitioners had needed content writing help, I concluded, and had chosen to outsource the work overseas to save on costs.

When I learned about “spinned content”, I realized that the “gibberish” effect in some of the incomprehensible text I was finding could well be the work of a computer program, not of some overseas content writer. (Spinned content is reproduced by replacing words with synonyms, for the purpose of re-using content and repeating keyword phrases many times with an eye to “winning search”.)

I can recall the time that, as a new member of the National Speakers Association, I was first introduced to the phrase, “the privilege of the platform”. Along with the privilege of addressing an audience, taking people’s time and attention, I was being taught, comes the duty to offer quality material and to present it in a quality manner.

Today, decades later, I realize that there’s a privilege to blogging, too.  That privilege comes with a duty we freelance blog content writers have to offer usable, high-quality, well-researched content, presented in quality fashion.  Our online readers have a right to expect no less.

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