Just one of “101 blog post ideas that will make your blog ‘hot’” offered by startbloggingonline.com is this: Interview someone. But interviews, the author warns, are popular only in two cases:
- You deliver an interview with an important “someone” who rarely speaks in public
You rally useful and practical tips and content.
As a blog-content-writer-for-hire by business owners and professional practitioners, I’ve found, the interview format very useful in creating posts that are more compelling in many cases than the typical narrative text. I do the interview blog in two steps:
Step One: In a face-to-face (or Skype) interview with a business owner or executive (or professional practitioner), I am able to capture their ideas and some of their words.
Step Two: I then add “framing” to the post with my own questions and introductions.
Although this Say it For You blog has a non-monetized business model, unlike Mi Muba’s, I like what Muba has to say about the five most common objectives of publishing an interview blog post:
- To help your readers learn from the expertise of interviewee
- To inspire your readers with the success story of the interviewee
- To practically guide your readers how to succeed in a given field
- To provide your readers the chance to interact with interviewee through commenting
- To add variety to your content after several simply descriptive posts
When you think about it, business blogs themselves are nothing more than extended interviews. Just as in a face-to-face job interview, searchers who read your blog evaluate the content, judging whether you’re a good fit for them. Most modern job interviewers follow a behavioral interview style, meaning they focus less on facts (the employer already has read those facts on your resume) but on how you, the prospective employee, tend to function in various situations. In other words, the employer is trying to discover the person behind the resume.
We blog content writers need to conduct interviews the same way, and, for the benefit of the readers, reveal the business owner behind the blog!