What’s Tops in HVAC Blogs is What’s Tops in Blog Content Writing – B

Marketing company Broadly.com looked for certain qualities in compiling their list of top HVAC Blogs in 2018. Earlier this week, I commented on six of those points, because they can work for  blog content writing in any industry or profession. Here are six more:

Advice on finding the right components
Employment consultants name four things workers need:  people who help them, tools, information, and an exchange of ideas. Blog readers need those same components.

Region-specific posts
Niche marketing means targeting the information you offer in the blog to a small portion of a market that is not being readily served by the mainstream product or service marketers.  Your blog helps you serve specific “regions” or “niches” through providing up-to-date, frequent, and relevant content that applies specifically to their needs.

Numerous posts (there’s a lot of content to pick from)
With frequency and recency playing such important roles in search engine rankings, what the consistent posting of content on behalf of a business or practice provides readers with “content to choose from”.

Lists of resources
On a blog, links represent resources  you’ve collected, or curated, for your readers. Adding links to other, credible, resources means you take your responsibility – to keep your readers fully informed – seriously.

Advice on respiratory health
Air conditioning/heating professionals don’t pretend to be healthcare mavens.  At the same time, they realize that indoor air quality affects residents’ or workers’ health. Content writing can be about not just your brand, but about related topics. 

Site updates regularly
The parallel lesson I stress to Indianapolis blog content writers is “yo-yo blogging”.  Spacing SEO marketing blog posts at regular intervals and maintaining consistency has a double advantage. The blogging becomes part of the business owner’s or blogger’s routine. Meanwhile regular readers and subscribers (and search engines as well!) come to expect a regular flow of information.

At Say it For You, we realize, all twelve qualities which Broadly.com pinpointed in “Top HVAC practitioners in any field!.

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