I almost didn’t go to see the movie “Nine”. The Indianapolis Star gave the film only two stars, quoting Roger Moore’s review in the Orlando Sentinel: “How can a movie starring six Academy Award-winning actors be such a bore?”
Thank goodness, I caught that interview of the “Nine” cast on “Larry King Live”. King said the film was wonderful, and, after hearing the actors share their experiences, I knew this was going to be a very special film I absolutely needed to see. (It was – I’d see it again!)
No need to worry – I’m not about to change the topic of this Say It For You blog from creating content for successful blog marketing into movie reviews! What I am trying to express is that readers can be influenced in favor of or against something with relative ease. It’s important that you know what is being said by other bloggers on your business topic, or even what might be posted about your business in particular.
I’m really talking about something bigger than just finding and controlling any negative reviews about your company’s product or service., Consistently combing the blogosphere to see what’s being said that relates to you is a great idea, no doubt, and your business blog posts are tools that allow you to put your own “spin” on any messages the public might be receiving from competitors or critics.
I’m talking about more than using analytics to track your blogs most popular posts and who’s reading your blog, although tracking and measuring results is a terrific tool to help you keep making the blog more and more effective as a marketing tactic for your business.
I just don’t want you, or anybody, to miss your “movie” the way I almost missed seeing “Nine”. I want you to go beyond the question I always pose to new Say It For You business blogging clients “Would you find you?” to become the in-depth interviewer Larry King was for me.
Once searchers have read your blog post, no matter what any other blogger or newspaper columnist was saying on your subject, they’re going to know your company is one they absolutely need to get to know!