The discovery of unconscious meanings attached to products and services allows advertisers to design appeals to tap those motivations, the authors of Persuasion in Advertising explain. In our last Say It For You blog post, we explored ways in which unconscious awareness plays a role in both the blog marketing of products as compared with […]
Decades ago, Sigmund Freud argued that there are meanings, highly significant to humans, but which are obscured from immediate awareness. The discovery of those unconscious meanings attached to products and services allows advertisers to design appeals to tap those motivations, the authors of Persuasion in Advertising explain. The concept of “selling to the unconscious” as […]
“Dreams, I’m convinced, are just one more dimension of our minds,” writes Sylvia Browne in her best-seller, Book of Dreams… At Say It For You, I teach the principle of “reading around” in order to attain “go-to industry authority”. In fact, I stress, business bloggers are going to need to spend at least as much […]
Today’s post was contributed by friend Cody Lents, partner and change manager at Covi, a professional services information technology agency in Indianapolis, IN. SECURITY BASICS FOR BLOGGERS Start by securing your admin portal. Here are 14 tips for doing this with WordPress. Make sure your blog is being automatically backed up with alerts for successful […]
“Like any sport or dedicated hobby, there are bigger life lessons to take away than simply the information or skills necessary to participate,” writes horseback riding fan Sarah Faulkner in bizjournals.com. Faulkner lists four lessons leaders can take from equestrians, each of which I believe can be valuable to us blog content writing professionals: Look […]
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