Content Marketing Must Make Readers the Winners
The real goal of content marketing is attracting readers of the right kind, but first the writer must identify the 5 Why’s.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Focusing on the Reader of the Story
Of the 5 W’s, the WHY is most important,, as the real goal is attracting readers of the right kind for the right reason.
In Content Marketing, You’ve Gotta Do More Than Rubbing Harder
In instructional content, it’s crucial not to “talk down” to your audience.
Don’t Just Make It Work – Make It Happen!
Revealing the people behind the practice or business is what lends brand identity and impact.
Use Stories to Humanize Your Brand
Stories humanize a company or practice – in today’s digital age, injecting stories about the overcoming of mistakes is a way to build trust and connection…
Follow us online!