WHY YOU MIGHT WANT TO BLOG ABOUT WHAT YOU DON’T KNOW “I’m not sure who started encouraging writers to ‘write about what you know’”, observes novelist and literature professor Elan Barnehama. At first glance it makes sense, he admits. The problem is, he says, the story is always better served by the narrative that could […]
“The bunt isn’t a game changer, like a homer or a triple. Instead, it nudges things along – keeping the ball as far as possible from where your opponent wants it to be,” is just one of many of the lessons from her Dad that Sandy Hingston recalls in FamilyDigest.. When I offer business blogging […]
Most business blog posts make claims. The claims may be understated, exaggerated, or exactly on the money, but still – a claim is a claim. The problem is, often blog visitors don’t know how to "digest" the claims you’ve "served up". They simply don’t have any basis for comparison, not being as expert as you […]
USE GUEST BLOGGERS FOR BAD-DEAL-OR-BARGAIN BUSINESS BLOG POSTS Every industry or profession can be approached in different ways, and blog content writing for a business or professional practice is the perfect way to offer a “bi-partisan” presentation of the issues. As a trainer in corporate blog writing, I know how crucial it is to differentiate […]
Suppose you’re a freelance blog content writer in Indianapolis and your client is Labor Day. Your task, through your SEO marketing blog writing, is to attract online readers looking for information about Labor Day, engaging their interest to the point that at least some of them “convert”, becoming Labor Day clients or customers. (LaborDay.com might […]
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