Titles matter – in blogs, anyway. That’s because the very first thing both readers and search engines are going to encounter is the blog post title. The keyword phrases included in that title will help the blog get “indexed”, or placed where the online searcher is most likely to find it. The title itself verifies […]
Breaking into a prestigious New York publisher without a literary agent was a coup, admits first-time author Diane Kelly, but she was up to the challenge. More correctly, Kelly went around the challenge. And the way she “sneaked in the back door” to meet editors is worth examining by every business blog content writer trying […]
In an earlier blog, From Meat to Mustard, I explained that as a professional writer, I take pleasure in nicely turned phrases. Since words are the tools of my trade as a ghost blogger, I’m a bit more aware than the average Jill of how writers and speakers use words. So, whether I’m reading a novel […]
Truth be told, I’m not crazy about slide presentations. But at the AWAH (Art With a Heart) fundraising breakfast a couple of weeks ago, there was one particular slide in Executive Director's Andrew Lee’s Power Point that I liked. I liked it a lot, as a matter of fact. The slide was titled “What We […]
In an earlier blog, I shared with you a very practical “no-no” about trade show booths: Don’t use a table as a barrier between you and the customer. I related that advice to your business blog and how to make it inviting. Here’s another valuable trade show tip I picked up from business event marketing […]
Follow us online!