I can’t believe how far back ghostwriting goes – who knew? We’re all used to today’s celebrities, CEO’s, and public figures who can’t spare the time to write their own books or speeches, and who hire ghostwriters. (In fact, publishing companies sometimes purposely associate a book with a well known person to make it more […]
Blog posts tend to be more effective when they focus on just one idea, I’ve found. That idea might be: Busting one myth common among consumers One testimonial from a user of your product or service On special application for your product One common problem your service helps solve One new development in your industry […]
"Say Goodbye to the Old IT," I was told in the Data Center News Digest. (No techie I, I nevertheless follow my own advice by "reading around" in fields related to blog content writing.) Data Center was explaining that information technology has not only gotten faster and better, it's gone from being the underpinning for […]
These days, when company owners express doubt about their ability to keep generating new content for their corporate blog posts, I talk to them about leitmotifs and about Steve Jobs. According to Walter Isaacson’s biography of the late CEO of Apple Computer, Jobs owned some one hundred Issey Miyaki black turtlenecks. Jobs, by all accounts, […]
Don’t Swallow Your Gum: Myths, Truths, and Outright Lies About Your Body and Health was Dr. Aaron Carroll’s and Dr. Rachel Vreeman’s first book. Their newest title is Don’t Cross Your Eyes…They’ll Get Stuck That Way! Reading Shari Rudavsky’s review of both books in the Indianapolis Star, I couldn’t help thinking about the way titles […]
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