Most business blog posts make claims. The claims may be understated, exaggerated, or exactly on the money, but still – a claim is a claim. The problem is, often blog visitors don’t know how to "digest" the claims you’ve "served up". They simply don’t have any basis for comparison, not being as expert as you […]
When it comes to public speaking, FOCUS is "key" in more than one sense of the word. FOCUS ON THE "IS", NOT THE "MIGHT BE".Many people are so fearful about what might happen, they are paralyzed from acting right now, says coaching guru Terri Levin. Let go, knowing it isn’t in your hands to control […]
My friend and fellow blogger Karl Ahlrichs, as usual, is offering excellent advice to employee benefits professionals, and, as usual, I’m finding that his advice works for blog content writers. “People want the answer in a few, short, well-thought-out words, with a long answer to follow if requested.” Karl complains that he’d sat in a […]
Most business blog posts make claims. The claims may be understated, exaggerated, or exactly on the money, but still – a claim is a claim. The problem is, often blog visitors don’t know how to “digest” the claims you’ve “served up”. They simply don’t have any basis for comparison, not being as expert as you […]
Having a good title such as “duke” or “baron” meant everything in 18th century England. According to Jacob Appel of Writer’s Digest, for fiction writers, choosing the right title for a book is just as crucial. As part of corporate blogging training, I teach business blog content writers they have to address both readers and […]
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