The majority of women, myself included, are not overly interested in what other women want. Unlike the majority of my female peers, on the other hand, I’m only slightly interested in what men, as a gender, want. (I’ll hasten to add that the wants of certain men important in my life do occupy a high […]
“A trade-off exists between brevity and detail,” Brandon Royal explains in the Little Red Writing Book. Sufficient detail will make a piece of writing longer, he adds, but “examples and details are the very things people remember long after reading a piece.” Specific, descriptive words, he advises, make for more forceful writing. http://www.brandonroyal.com/thelittleredwritingbook/index1.html Specific and […]
There are ways to lose in business – even when you’re the best, explains Whale Hunters’ sales trainer Barbara Weaver Smith. Since SEO marketing blogs are a tactic many businesses use to lead to sales, several of Weaver’s observations can be of great use in corporate blogging training. Your service is too specialized. If your prospects […]
It’s no fun to think about it, but as marketers, we know we’re “befogged”. My National Speakers Association friend and fellow blogger Karl Ahrichs calls it “the media fog surrounding us all”. As a benefits professional, Ahlrichs advises his benefits brokers to “explain it all in 6 second or less”. What’s all the need for […]
Wait Wait… Don't Tell Me! is NPR's popular weekly quiz program, in which contestants test their knowledge by figuring out what's real news and what's made up. In corporate blogging training sessions, I’m sometimes asked whether quizzes are a good strategy in business blogging. The answer is yes, and for several different reasons. ASTD, […]
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