Not only will keeping up with industry news help you make better decisions for your business or practice, points out mindtools.com, it’s the key to building expert power, earning the trust and respect of people around you. Why is expert power so important in leadership? “If they can see your expertise, team members will believe […]
Public speaking maven Jim Endicott says that, just as it takes three legs to keep a stool balanced, every oral presentation must use three elements to be effective: visual presentation, content, and delivery. Engaging blog posts need to contain all three elements as well. The main message of a blog is delivered in words, of […]
“A good title makes all the difference in the world,” says Nolan Wilson of benchmarkemail.com. Included in Wilson’s list of tips for writing engaging blog post titles, (along with including keywords, being short and to the point, and using power words), is the warning to “Deliver on your promise in the body of the post.” […]
”Too often, when people walk into a museum, they secretly think, I can’t see the point of this,” says Alain de Botton in Art as Therapy. The curator’s job, he explains, is to take the “snob factor” out of art, offering perspective on each painting, so as to help viewers connect with the artist’s vision.. […]
With this week’s Say It For You blog posts centered around marketing advice, I found a lot of value in Constant Contact’s Susan Solovic’s post “10 Ways to Market Your Small Business on a Shoestring Budget”. Even though advertising can be expensive, Solovic cautions, it’s even more important, when times are tough, to keep your […]
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