This week’s Say It For You blog posts are centered around marketing advice. Yasmin Bandror of socialmediatoday makes note of several marketing trends, with the #1 piece of advice being “Humanize your business!”. “At the end of the day,” Bandror remarks, “business is about people, right? People are thoroughly attracted to interesting, sincere personalities […]
“So, how can your sales and marketing teams ensure that they’re catering to the preferences of their consumers? The answer is stage-based marketing,” says Jenna Hanington of Pardot. It seems a study conducted by Jenna’s colleague Matthew Sweezey revealed that 96% of B2B consumers start their research on Google (no big surprise there). But then […]
“When you’re a winter Olympian, there are no sick days or nights,” reads the headline for the Vicks Dayquil® and Nyquil® ad. Now, there‘s a good example of a “pow” opening line, I thought, recalling the way I advise blog content writers to begin each post, grabbing readers’ attention and offering a glimpse of the […]
“Made of something better” is the headline of a Ben & Jerry’s ice cream ad in Oprah Magazine. This week I’m paying special attention to ads, sharing what I learn with Say it For You readers. Even though business blogs are definitely not ads, there are a host of takeaways for us content writers in […]
Ever pay attention (I mean really pay attention) to ads? I do, even when I’m not out to buy anything. And, even though I’m constantly stressing to business blog content writers that blog posts are NOT ads, there’s a lot we can learn from advertisers. Let’s face it, like them, we have stuff to sell […]
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