“We write with you in mind,” says Tim Roberts of Trustpointe Sandler Training. To that end, Roberts offers a series of promises to us loyal newsletter readers, including these two: We will present original thinking. We will cite our sources. On the face of it, it might appear that these statements contradict each other (if […]
If a charitable organization were asking you to become a volunteer or donor, which phraseology would be more likely to get you to act? At our business networking meeting, the Executive Director of an arts education nonprofit organization gave us members pairs of statements. We each were asked to select one out of each pair […]
“How can you see yourself from far away? Not easy. It’s hard to see the label from inside the bottle,” my “rockstar” friend Thaddeus Rex so aptly observes. So, how can you see your STUFF the way your customers do? Well, (consumers are saying, if you will only listen, says Rex), rather than wrestling us […]
“Not another self-assessment tool!” I inwardly groaned while dutifully filling out the 77-question form at our Ivy Tech tutor training session. The de-brief, however, turned out to be a pleasant surprise, with insights I’ll use not only in my tutoring but in blogging for business. One core “commandment” for us blog content writers is that […]
“There are two sides to every story,” my grandmother Sadie was fond of reminding us. So what about, in blogging to promote a business or a professional practice, presenting both of those sides? As a corporate blogging trainer, I’m always considering different ways of communicating with online readers. Basically, I think of myself and my […]
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