Bringing in COOs and CFOs from the outside to steer the ship? How can they possibly help run a business with no former hands-on experience in that industry? In Financial Planning Magazine, Charles Paikert explains why many financial planning firms are discovering it’s time for them to hire a “professional”. “We were entrepreneurs,” one CEO […]
“The world of your story is more than just its physical location,” cautions Jeff Gerke of Writer’s Digest. The first chapter of a book needs to include details that establish in the mind of the reader what is “normal” in this story world. As a classic example of what he means, Gerke refers to the […]
“Your chances of joining the Winter Games are about 1 in 35 million,” Mental Floss Magazine wants you to know. What’s more, “training, genetics, and technique will only get you so far. To win a medal, you need the right kicks.” Since “reading around” is one of the commandments I teach newbie Indianapolis blog content […]
“Clients, please take note: Getting it right the first time is critical,” Ken Honeywell of welldonemarketing remarks, referring to shooting TV spots. “And please take this to heart,” Honeywell adds: “Finetuning the creative work almost never results in a better spot.” But, come all ye blog content writers, and hear Honeywell’s conclusion: “For the […]
For most business owners with blogs, “putting the pow back” into their writing isn’t their biggest problem. It’s “putting the pow back” into the blogs themselves. Their used-to-be blogs, that is. In fact, according to passle.net, only one in eight businesses can maintain an updated blog. In a survey of 525 small and medium sized […]
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