“When it’s your turn to speak, start with a bang, not the white noise of housekeeping,” Laurie Guest, CSP advises emerging public speakers. Opening strong, she adds, means being purposeful about your opening, with no definitions, quotes from famous people, three-point textbook approaches, or “Nice to be here… yada, yada, yada”. At Say It […]
One interesting perspective on the work we do as professional bloggers is that we are interpreters, translating clients’ corporate message into human, people-to-people terms. That’s the reason I prefer first and second person writing in business blog posts over third person “reporting”. I think people tend to buy when they see themselves in the picture […]
This week’s Say It For You blog posts, including this one, have been inspired by an exercise book. I must confess that “Inches Off Your Tummy” has done double duty in the inspiration department, encouraging me to try all of the Jorge Cruise at-home exercises detailed in the book, but at the same time suggesting […]
Do you think business owners’ top beliefs should be on their prospective customers’ need-to-know list? I certainly do! So, apparently, does exercise trainer and best-selling author Jorge Cruise. As part of the introductory section in his book “Inches Off Your Tummy”, Cruise lists his top 10 beliefs about health and fitness. That Top Beliefs list, […]
You wouldn't normally think of looking for blog content writing tips in a book on exercise, but, hey – "Reading around" means being alert for ideas wherever you can find them. Okay, okay, so I didn't buy best-selling author Jorge Cruise's book "Inches Off Your Tummy" for pure business blogging purposes, and I hope that […]
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