Remember Grandma’s advice about packing for a trip (take half the clothes and twice the money)? The Readers Digest “Witty, Wise Dinner Guide” has three tips that are just that practical and memorable: When you taste a dish and wonder what’s missing, the answer is usually acid. Always cook more spinach than you think you’ll […]
Whoa, was I glad to see Robby Slaughter’s “Failure: the Secret to Success” newsletter come back from the dead! I love the book, and the blog about the book is a great monthly treat. One post I particularly want to share with my own Say It For You blog readers is “The Failure of […]
There are two types of titles, I realized, working my way through the latest copy of the Saturday Evening Post. The “Huh?s” need subtitles to make clear what the article is about; “Oh!’s” titles are self-explanatory. Since an important purpose of SEO marketing blogs is attracting online shoppers, blog post titles are a crucial element […]
“If you think proper punctuation is persnicketiness personified,” business humorist Todd Hunt is here to tell you why it’s not. And, whether we Indianapolis blog content writers look back on our junior high English classes fondly or with horror, Hunt’s example of the power of punctuation packs a powerful punch. Hunt presents two versions of […]
David Letterman’s Top Ten Lists were such an effective way of organizing content that NBC tried to claim ownership of the idea when Letterman moved to CBS. (The talk show host still finds lists make for good content strategy, and they’re now called the Late Show Top Ten; Stupid Pet Tricks is the name of […]
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