It isn’t a blog post, but an article in Employee Benefit Advisor magazine. Still, I think the “A Day in the Life of….” .approach would be a good one for business blogging: The article describes a sample day in the life of Anne Petry, an insurance broker and consultant in Forsythe, Illinois, beginning with her […]
General questions aren’t your best bet when buying a used car or moving into an apartment. What is? Probing questions that presume there are problems. Negative assumption questions such as “What problems have you had with it?” will tend to elicit the most honest information, advises Mary Loftus of Psychology Today. And keep the question […]
Sometimes knowing what not to do can be every bit as important as knowing the correct steps for getting something done. That’s certainly true of good writing, and, I think, of business blog content writing in particular. James Smith of Writers’ Digest and Jeremy King of Element Three both offer very useful lists of “don’ts” […]
Business blogs, I’m fond of saying in corporate blogging training classes, are nothing more than extended interviews. Just as in a face-to-face job interview, searchers who read your blog evaluate the content, judging whether you’re a good fit for them. Behavioral interviewers don’t focus on facts (the employer already has read those facts on your […]
"Use 'hopefully' the way you use a gun. If you don’t know how to handle it, leave it alone,” advises James W. Smith, Jr. of Writer’s Digest. You wouldn’t say “Hopefully, you will die,”, he adds, even when you mean “It is hoped you will die”. Better to say “I hope you die,” says […]
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