"Use 'hopefully' the way you use a gun. If you don’t know how to handle it, leave it alone,” advises James W. Smith, Jr. of Writer’s Digest. You wouldn’t say “Hopefully, you will die,”, he adds, even when you mean “It is hoped you will die”. Better to say “I hope you die,” says […]
Highlighting key information and writing notes in textbook margins aren’t as much help to students as once thought, explains Scientific American Mind. As a corporate blogging trainer, I was very interested in the magazine’s list of effective study tools. After all, we want our readers to remember the information we’ve provided, and we hope they’ll […]
My friend and fellow blogger Karl Ahlrichs, as usual, is offering excellent advice to employee benefits professionals, and, as usual, I’m finding that his advice works for blog content writers. “People want the answer in a few, short, well-thought-out words, with a long answer to follow if requested.” Karl complains that he’d sat in a […]
It’s a mattress commercial, for heaven’s sake! But the message isn’t about the mattress. No, it’s about waking up better, about “living life fully charged”. It’s about how you feel after a night’s sleep on a Beautyrest®. A year or so ago, I blogged about what I dubbed “the Sensa® Rule for SEO marketing blogs”. […]
“Is outsourcing your content marketing evil?” asks ducttapemarketing in a post forwarded to me by friend Damon Richards. (Since my business, Say It For You, depends upon corporations and professional practitioners outsourcing many of their inbound marketing content creation to us, Damon knew I’d want to weigh in on just how much “evil” I was […]
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