"They join you for breakfast every morning – shouldn’t you get to know them better?" asks Mental Floss Magazine. Iconic characters, including the Quaker Oats man, Buzz the Honey Nut Cheerios Bee, Tony the Tiger, and the Pillsbury Doughboy have become part of our culture, and there’s a reason for that. Mental Floss titles its […]
Ramblers drive everybody crazy, sales strategist Jill Konrath reminds us. There are two sorts, she says: Flounder-for-my-niche ramblers share everything they do, hoping something piques interest. All they end up doing, says Konrath, is projecting a sense of desperation. I-love-my-subject ramblers don’t stop talking, never focusing on what is relevant in their sales pitch to that […]
When Speaker Magazine posed the question, “Why do audiences want more stories, regardless of the topic, in the presentations they attend?” Robert McKee was ready with the answer: Story fits the mind. It is how the mind absorbs, sorts, and structures reality.” As a corporate blogging trainer, I was especially interested in a remark McKee […]
I thought “Chief Potential Officer” Kevin Eikenberry hit the jackpot with his latest leadership tip about consistency. Eikenberry calls it the “Seinfeld Strategy”. The reason I was so taken with Eikenberry’s post was that six and a half years ago, in the process of explaining the way my company Say It For You came about, […]
“I’m all for clear, precise communication,” observes humorist Todd Hunt, “but I think this sign on a garbage receptacle at my local movie theater goes a bit too far: TRASH ONLY! (Was there a problem with people depositing ‘non-trash’ items?” Hunt wonders.) Like Hunt, Caro Clarke advises her beginning writers not to explain too much. […]
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