“Don’t just say ‘Clients have problems with dinosaur attacks,’ advises Allison Carter of Roundpeg. Why not? That’s too general a description to engage interest. Now, if you talk about “vicious velociraptors breaking through bedroom windows”, well, readers can feel the pain of that very specific situation, she adds. “The more details you can give, the […]
It’s essential to differentiate keyword stuffing from general keyword usage, explains fellow blog writer Megan Marrs. It’s still important to use keywords, she hastens to add, but it needs to be done with finesse. I thought of Megan the other day while reading the following Reader’s Digest anecdote: A call center had trained its customer […]
I love “reading around” for this Say It For You blog – I learn so many useful tidbits about so many different everyday things. Listen to this one, from the American Marketing Association Journal: When food is packaged in transparent wrappings, two very interesting things tend to happen, as Ohio State University marketing professors Xiaoyan […]
Three tips to remember in revamping your resume, advises J.P Hansen in The Bliss List, include: Explain, don’t list. Write three full sentences about your current or previous job with three to five bullet points highlighting your achievements. One point I mention in corporate blogging training sessions is that bullet points in general are a […]
Does it matter whether the sale price is displayed to the left or to the right of the original price? Which of these formats is more likely to make consumers believe they’re getting a good deal: $349.00, now on sale for $239.99 or Now $239.99, was $349.99 Four marketing professors published a study on that […]
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