“We see potential everywhere, whether it’s a purse or a person,” declares the Goodwill Guy in the TV ad, referring to the fact that donations of goods are turned into cash that goes to help train workers. With my ear always to the ground, alert for interesting word tidbits, I thought about that phrase […]
Asked to do something, I’ll probably oblige, but I want to know why. Just after our plane had landed in New York City, the flight attendant instructed us to please pull down all the window shades. No explanation accompanied her request. A worried thought first crossed my mind (What’s going on out there you don’t […]
If you ask the question, I’ve learned over the years of Say It For You freelance blog content writing, most business owners will tell you they have more than one target audience for their products and services. Still, what I’ve found is that, while there may in fact one market segment or demographic that has […]
There’s a certain six-word motto I keep hearing on the radio, and for some reason I’ve found it really hard to get those six words out of my mind: “Skilled on principle; union by choice” (That motto, I learned, belongs to the millwrights' union, a field I know next to nothing about. Still, I found […]
Not only does he regularly use a whiteboard, admits business coach Jack Kleymeyer, he’s used one for more than twenty years. As a “coach” in my own right (I offer training in business blog writing), I thought Kleymeyer’s list of white-boarding “plusses” apply to us as Indiana blog copy writers and to the business owners […]
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