“Never thought of it that way” is exactly the type of reader reaction you’re after as a business blog content writer. To convey the value a product or service can have for a prospective buyer, try this tactic: translate a benefit that isn’t typically thought of in dollar terms into just that – dollars and […]
When I heard Certified Speaking Professional Brian Walter say “I like to marinate among other speakers”, I knew exactly what he meant, and understood his reasons for advocating the practice. "Reading around" and "learning around", in fact, are my prescriptions for keeping blog post content fresh and engaging. When you learn snippets of O.P.W. […]
Consultant Brian Walter suggests business owners use a formula to answer the question “What do you do?” The idea, he says is to play verbal ping pong, making statements that “make people want you to keep talking”. Interesting. I’m a blog content writing trainer; Brian Walter sounds as if he could be, as well. The […]
Part of learning how to write a blog, I’ve often explained to business owners and professional practitioners, is learning how to keep it up. No doubt about it, sustaining blog content writing over long periods of time without losing reader (or writer!) excitement is the real blogging challenge. When I heard Certified Speaking Professional Brian […]
“Equal business stature, Tim, that’s all I want, to be treated as an equal. I believe I have earned that right and yet to a gatekeeper or prospect, I am the lowest form of humanity,” is the lament one sales professional voiced to a favorite Indianapolis sales trainer, Tim Roberts. Most of the time, the […]
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