“Being tarred with the same brush is to be part of a group regarded as all having the same faults and weaknesses, but, by inference, unfairly.” That quote comes from the wonderful little book, Red Herrings and White Elephants, by Albert Jack. This week, my Say It For You blog content is based on ideas […]
Thirty years ago, D. Forbes Ley was teaching sales professionals the advantages of the questioning technique. While blogs are closer – or at least should be – to advertorials than direct selling mechanisms, this week my Say It For You blog posts are devoted to some of the gems in Ley’s book “The Best Seller”. […]
“When developing a business interest you have to assume a problem that you can promise to solve,” author D. Forbes Ley was advising sales professionals thirty years ago. This week my Say It For You blog posts are devoted to some of the gems in Ley’s book “The Best Seller”. While SEO blog marketing wasn’t […]
“The salesperson can no longer ‘wing it’ in a sales interview; you will run out of time reciting boring facts while missing the golden opportunity to get involved with the Prospect and to get the Prospect emotionally involved with your product.” Amazing. Author D. Forbes Ley was issuing that piece of sales advice exactly thirty […]
Negative developments are sooner-or-later things, I’ve found in six years of blog content writing for business owners and professional practitioners. But by being proactive and doing what David Meerman Scott calls “getting in front of a media crisis”, I encourage those owners and professionals to keep in control. In fact, as I explain to new […]
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