Content That Connects Theme to Character
In content marketing, highlighting the “players” is particularly important.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Simplify Selling With Technology and AI
This guest post discusses the use of technology in content creation.
Content Creators Need to Think Like Wolves
Michael Breus’ book The Power of When,, discusses different chronotypes. Wolves’ ability to see each situation from different vantage points is a trait characteristic of successful content marketers….
It’s the Chef, Stupid, Not the Food or the Decor
It’s more important to highlight the people behind the business than the products.
Does Fact-Finding Break Trust or Make It?
The main purpose of a financial advisor’s initial meeting with a prospect, as it’s currently conducted, is to gather facts and information that will help the advisor create a financial plan for that high net worth prospect, Ari Galper writes in Advisor Perspectives,. Problem is, Galper points out, in any sales context, until the […]
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