“Everybody knows that Goodwill helps people, but what NOT everybody knows is how.” The Goodwill Guy then proceeds to tell TV watchers the Goodwill ABC’s: You give us the stuff you’re not using We sell it to someone who’ll use it. Then, we use the money to educate and employ people. Now, as far as […]
From friends Julie and Kim, owners of Outside the Box Papers, I learned an interesting tidbit about a Victorian paper toy. The description of the thaumatrope reminded me of the way individual blog posts work together, over time, to convey content marketing “leitmotifs”, or themes, to online readers. A thaumatrope consisted of a card with […]
This past Easter alone, infoplease.com informs us, Americans managed to consume some 90,000,000 chocolate bunnies. If, by this point in time, you’re thinking “Who cares?, Just try this fact on for size: 76% of those chocoholic citizens expressed the opinion that the bunny’s ears should be eaten first. As is more than evident from social […]
Always on the lookout for ways to improve our blog content marketing efforts on behalf of Say It For You clients, I regularly attend monthly luncheon meetings of the Indianapolis AMA . At our table this month, the conversation turned to telephone surveys. Fellow member Tim Ittenback (of the marketing research firm SMARI) used terms […]
It’s eye-opening, the blog content marketing tips one can pick up at one’s eye doctor’s’ waiting room! A LensCrafters™ advertorial titled “Computer-Related Vision Problems Are On the Rise” in the AAA Magazine caught my attention, triggering the uncomfortable thought: that all of us freelance blog content writers spend far too many of our waking hours […]
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