“Blogs are not ads” is a rule I reiterate at corporate blogging training sessions. Often. Still, as we’re all aware, the ultimate aim of SEO marketing blogs is to make the cash register ring. Somewhere in the process of getting that to happen, blog content writers are going to need to deal with buyers’ misapprehensions […]
There’s a formula for trust. That’s something I learned at Tim Roberts’ session on selling at the Revenue North conference a couple of weeks ago. Trust is a mightily important element in SEO marketing blogs. As a corporate blogging trainer, I felt I needed to hear what Roberts, a consummate sales professional, had to say […]
Remember “streaking”? To grab attention, streakers ran naked in public places. For us Indianapolis freelance blog content writers, there’s a lot to learn from Brandon Royal’s The Little Red Writing Book, and I’ve devoted all three of this week’s Say It For You blog posts to some of Royal’s excellent pointers on writing in general. […]
Blogging for business has many aspects. Corporate and professional practitioner blogs are part promo, part advertising, part bulletin, part tutorial, and part mission statement, but the bottom line is that blog content writing is just that – writing. This week, I‘m building my Say It For You blog posts around the wisdom in Brandon Royal’s […]
“A trade-off exists between brevity and detail,” Brandon Royal explains in the Little Red Writing Book. Sufficient detail will make a piece of writing longer, he adds, but “examples and details are the very things people remember long after reading a piece.” Specific, descriptive words, he advises, make for more forceful writing. Specific and descriptive […]
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