“Stop selling. It may sound counterintuitive, but, seriously, stop selling,” Rheba Estante tells professional speakers. “Speakers who earn top dollar have substance that sells itself.” Substance sells products and services in blog content writing as well. To deliver “substantive” blogging for business, blog writers need to follow Estante’s advice to stop pushing the PR and […]
Like all trainers, I’ve tended to develop “hobby horses”, points I find myself emphasizing over and over when offering corporate blogging help. Using word tidbits is one of those “hobby horse” things for me. A good word tidbit is any particular combination of everyday words that helps readers have an “aha!” moment, where they’re able […]
If you’re into Egyptology, it’s easy to find books on the subject. One tells you how to “Run Like an Egyptian”, others how to “Walk Like an Egyptian”, “Think Like an Egyptian”, “Treat Your Lady Like an Egyptian Goddess”, or even ”Shop Like an Egyptian” . None of these seemed to have any usefulness in […]
No, I didn’t say we Indianapolis blog content writers should be compared to a mooch, (you know, that parasite-like person who’s always asking you for favors and never reciprocating). I was referring to MOOC’s, those Massive Open Online Courses) offered by universities and organizations. Always on the alert as I read my Indianapolis Star for […]
I think Holly Becker might be onto something, especially when it comes to a few of the 15 blogging tips she offers readers of Where Women Create Business magazine. Of course, as a freelance Indianapolis blog copywriter, her reminders to Know your audience Set a schedule Keep going have become “old hat”, but as a […]
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