“There’s a balancing act that must take place between authenticity and brand image,” reflects sporkmarketing.com. Referring to videos on websites, Spork points out that “Today’s consumers are so inundated with slick advertising, they’re much more likely to trust a poor quality video made by a regular person than anything produced by a professional.” The other […]
Stuck in traffic behind a Bob Block truck, I reflected that there was much for Indianapolis blog writers to learn from the simple, six-word message on the vehicle: Expert advice Serious equipment Real results As a corporate blogging trainer, one question I’m asked most often has to do with blog post length. In […]
What do architectural monuments have to do with blog content writing for business? A lot, I learned from an article by Paul Goldberger in Vanity Fair. Two of Dwight D. Eisenhower’s granddaughters and noted architect Frank Gehry have very different ideas, it seems, about the best way to design a Washington, D.C. memorial to Ike. […]
What do you do when you open your business or launch a new product? Send out a press kit, of course, is the advice of the Trestrail Marketing Group. Since each of our Say It For You business blog content writers becomes part of one or more clients’ marketing teams, we often take on the […]
“You do not want to be a product or service in search of a need,” warns Jack Kwicien in Employee Benefit Advisor. So, what DO we want to be?” blog content writers in Indianapolis might ask. “You want to address a critical need and be perceived as subject matter experts,” explains Kwicien. According to About.Com, […]
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