Business blog posts are multi-purpose tools. One use of corporate blog content writing is putting your own “spin” on any messages the public might be receiving about your industry – or about you – from competitors or critics. Blogs are a way for business owners to exercise control over any negative perceptions and a tool […]
“There’s no legal definition of a meteorologist, so anybody can call him – or herself one and get away with it.” That’s just one of the “13 Things Your TV Weatherman Won’t Tell You” in Reader’s Digest. Things-your-whoever-won’t-tell-you is a useful format for SEO marketing blogs. Michele Crouch, the author of the Readers’ Digest piece, […]
Aussie Peter Sheahan’s talk at the National Speakers Association Convention was a highlight for me. In advising professional speakers on ways to drive revenue, Sheahan might have been talking to Indianapolis blog content writers, I thought. Sheahan’s offers three rules for success: Do less, better. Be buyer-centric. Treat it like a business. I […]
In SEO marketing blogs, one technique corporate blog content writers can use to engage readers is building a blog post around an unlikely comparison in order to explain an aspect of their business or professional practice. For one thing, suggesting a totally new way of using your product or service, an “off-the wall” comparison may […]
“Writers who use a variety of pronouns ('I' and 'me' but also 'we' and 'you' and 'they') laugh more and take fewer aspirins than those who stick to first person singular,” observes psychologist James Pennemaker. I’m not sure business blog content writers who use a variety of pronouns self-medicate less than content writers who […]
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