“Annie Get Your Checkbook”, the title of an Indianapolis Star feature article last month, reminded me of something blog content writers need to keep in mind when it comes to using pop culture references. The newspaper story was about an auction at which 100 or so items that had once belonged to 1880’s sharpshooter Annie […]
“Meet Julio: College student Speaks Spanish Loves espresso” Online sampling company uSamp uses survey panelists for market research. The eight words shown above, taken from the company’s ad in American Marketing Magazine, deliver a powerful message. Freelance blog content writers need to keep that message in mind when composing content for business owners’ and professional […]
“Investing in SEO means you’re probably optimizing for long-tail search,” according to Hubspot.com. Thankfully for most non-techie Indianapolis blog content writers, the next two sentences in Hubspot’s white paper are less cryptic: “A long tail search term is long, usually containing three or more terms. And the longer a key word is, the more specific it […]
I imagine that for film directors, same as for us business blog content writers, finding ways to engage the audience is the Holy Grail. The other day, though, sitting in a dark movie theater looking at a blank screen and clapping my hands as part of the reverberating applause, I gained a whole new understanding […]
As a corporate blogging trainer in Indianapolis, my favorite recommendation to business owners and the freelance blog content writers they hire to help bring their message to their customers is simply this: Dress your blog in its best. Prevent blog content writing “wardrobe malfunctions” such as grammar errors, run-on sentences, and spelling errors. I counter […]
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