“Disconnects” are bad news in cell phone conversations and for SEO marketing blogs, that’s for sure. Marketing strategist David Meerman Scott talks about the disconnect that happens when copywriters literally don’t know the products they’re talking about. Meerman Scott was referring to marketing copywriting in general, but he’s touched on an issue that’s at the […]
Radio Station WIIFM (What’s In It For Me) is an old sales training rule that all writers of SEO marketing blogs had better remember: Buyers care about benefits, not features. In “Twelve Tips for Writing Better Marketing Brochures”, marketing professional Al Trestrail suggests a system that copywriters and salespeople can use to develop a list […]
“How long?” is one question I hear a lot at corporate blogging training sessions. Typically the business owner or freelance blog content writer is referring to the recommended length of blog posts. Sometimes, though, the question concerns the length of the blog post title. Charles of netbulders.org looks as blog title length and content. It’s […]
Admit it. The headline “10 Shocking Secrets of Flight Attendants” gets your attention. It certainly did mine. The Mental Floss magazine article offers an inside glimpse into the life of a flight attendant. Always on the lookout for ways to add interest in blog content writing, I found a lot to like about the piece. […]
“Horse names aren’t the free-for-all they seem to be,” Mental Floss magazine lets us know. Apparently, names for Kentucky Derby entrants can’t: Exceed 18 characters Consist solely of initials or numbers Be in poor taste Have obvious commercial connections What’s in a name when it comes to horses? Well, last year Kentucky Derby bettors […]
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