Don’t default to creating marketing materials that are nothing more than larger versions of your business card, pieces that focus on your experience, your education, and your services, advises Marketing Bootcamp instructor Angela Phebus. “Remember,” Phebus says, “what your prospective clients actually care about is the RESULT they will experience if they work with you.” […]
This week, I’ve devoted my Say It For You blog posts to sharing writing wisdom from Brandon Royal’s The Little Red Writing Book, talking about “downhill” structure (putting the conclusion at the beginning of the piece) and about how examples and details make SEO marketing blog content more memorable and engaging. “In general, the active […]
“Examples and details are the very things people remember long after reading a piece…most writing suffers from superficiality – it is too general,” states Brandon Royal in The Little Red Writing Book. As a corporate blogging trainer, I can’t help but agree. Successful blogging for business is all about detail. Corporate websites provide basic information […]
“Strategically, the summary or conclusion whould come at the beginning of an expository piece, not at the end,” says Brandon Royal in The Little Red Writing Book. The Pow-Opening-Line idea I teach in corporate blogging training sessions focuses on that very sort of descending writing structure, one in which, as Royal explains, “we move […]
“First, sit. Letters take time,” directs Tom Chiarella in How to Write a Love Letter. At Say It For You, I don’t advise blog writers in Indianapolis to “first sit”. Why not? Because, before ever sitting down at their computers to create SEO marketing blog posts, freelance blog content writers have lots to do. In […]
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